After 7 amazing years in San Francisco, I moved to NYC to set up HQ for Sublime, along with my cofounder Josh. It's been nearly three months since my last newsletter, as moving and Sublime occupied my attention. Picking up sticks and moving across the country has only gotten more difficult over the years, and the hardest part is saying goodbye to dear friends (and the mountains). I'll be forever grateful to San Francisco for providing fertile ground in which to plant my 23 year old self. That's probably worthy of it's own essay.Writing this newsletter is cathartic for me. I enjoy sharing my own experiences and musings in the hope that they'll be useful to someone a bit like myself only a few years ago. I hope you find something here that's helpful for you too. As usual, there's also a bunch of cool random shit.
It's been over a year now since Josh and I started working together on Sublime. In that time we've learned a lot about the email security problem, and why no one has solved it. Total annual revenues of the companies in our space are over $5B, and yet none of these companies can reliably stop malicious emails from landing in user inboxes (this is ostensibly what the $5B is for). We think we know why, and we're working on a solution. I think it's fair to call this a "pivot", and our new product very much incorporates what we've already built, and that I've shared previously in this newsletter. The response from customers has been incredible.
We've also just applied to YC again, and this time around the application process felt effortless. It's noticeably easier to apply to YC when you've thought your product strategy out backwards and forwards. Having done the application before probably helps too. Good luck to anyone reading this who's also applied!
What I'm reading
Musashi) by Eiji Yoshikawa is incredible so far. I can't recommend it highly enough. The protagonist is so painfully human. In him I can see so many of my own trials and tribulations, and the growth that can follow.
Fuck ads. Sao Paolo banned outdoor advertising and the results look pretty amazing. Ever been to a city and really liked, but couldn't quite put your finger on why? They probably didn't have any outdoor ads.
Thinking in Bets by Annie Duke. Just finished this and I really enjoyed it. If your job involves making decisions, you should read this book.
The Courage to be Disliked by Fumitake Koga and Ichiro Kishimi. Also recently finished this. Challenged me to think differently about cause and effect as it pertains to our personalities and dispositions as humans. Still digesting and ruminating on this one, but I've already recommended it to a few folks. Big thank you again to Aly DeNardo for the recommendation.
Andrew Morris and team are killing it over at Grey Noise. They recently launched a new visualizer and it's nothing but stone cold cyberpunk goodness.
Jon Gaulding has open-sourced his go-link product: Trot. Go-links were originally a Google thing. Instead of finding your bookmark for that sprint planning doc, you might type something like go/sprint in your browser, hit enter, and magically arrive at that link. Go-links are one of those Silicon Valley hacks that really need to make it out to the rest of the world.
Brian Clark has been giving back to the Bay for years via Mission Bit. They're having their annual gala in November, grab a ticket now before they sell out. This is a great excuse to get super dressed up and give back to the community.